The Sisterhood Campaign

This summer, The Brotherhood proudly rebranded as The Sisterhood, standing firmly in support of women in sport and the incredible competitions that took centre stage — from the UEFA Women’s Euro 2025 to the Women’s Rugby World Cup.

We kicked things off on Saturday 5th July, when the Lionesses faced France in their opening Euro 2025 match — and to honour the moment, we gave everyone in the bar a FREE pint of Heineken when England scored their first goal of the tournament.

We were also thrilled to announce our partnership with Her Game Too — a phenomenal campaign launched in 2021 to eradicate sexism in sport. Now working with over 75 Premier League and EFL clubs, their mission was one we were incredibly proud to support.

And what a summer it turned out to be. England went on to lift both the UEFA Women’s Euro 2025 trophy and the Women’s Rugby World Cup, marking an unforgettable season of triumph.

For fans looking for the best place to watch every moment of women’s sport — with an unbeatable atmosphere and proper support — The Sisterhood was the place to be.